Link to the full project:

Part 1: The Brand at a Glance
Brand overview, attributes, background summaries and executive briefs
Part 2: What the Audience Need to Know
Press release, additional information, letter to employees
Part 3: Speaking up
Executive remarks, media advisory, product reveal and key messages
Part 4: Crisis Management
Fact Sheet, standby statements, key messages
Part 5: Internal Communication
Employee recognition, personnel policy, new product, department spotlight, customer recognition
Part 6: Crafting News
Media pitches on new industry trends, company endeavors and products
Part 7: Taking a Bow
Entrepreneur of the year article
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