"The Wedding You've Always Wanted" Ad Campaign Strategy

A fifteen week project with the goal of creating an advertising campaign strategy to make Macy's the place to for same-sex couples to register for wedding gifts.

The Wedding You've Always Wanted
An Advertising Campaign Strategy for Macy's
 
Aaron Smith
John Sippel
Katelin Maton
Stefania Walkowiak
 
Objective:
Develop a campaign strategy to promote Macy's as the place to go for same-sex wedding registry.
 
Project Summary:
This project represents a comprehensive approach to advertising pre-production. Extensive research was conducted into the target market and Macy's brand identity. Based on these insights, our team worked to write a Creative Brief and Marketing Strategy. We identified brand barriers, and developed a marketing mix. The finished marketing plan includes metrics for budgeting and anticipated reach.
 
All pre-production material is outlined in four presentation boards.
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